Tuesday, 28 January 2014

Newsworthy: Karen Walker's new Eyewear Campaign

Karen Walker and photographer Derek Henderson have been collaborating and making magic happen for some time now, but it is the latest eyewear campaign that really makes you sit up and take notice.

In support of the United Nations' International Trade Centre's Ethical Fashion Initiative, Kenyan artisans, who have recently been in the background creating screen-printed and beaded pouches, have been brought into the spotlight in celebration of their work. 

The campaign features some of the Kenyan artisans as the face, to put a face to the hands that have been creating the pouches. The Ethical Fashion Initiative has been backed by other brands such as Vivienne Westwood and Sass & Bide, but none I believe will make as much of an impact as this. 

The result is what you'd expect from a KW Eyewear campaign - a fun celebration of life, and the photos of course are absolutely stunning.



photos via NZ Herald.